Project: Enter the Smell
Client: Old Spice
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During a two hour livestream on Twitch, nearly 25k streamers helped six artists to craft this majestic digital masterpiece through tens of thousands of comments. If you were planning on going to the MOMA to smell it for yourself then we have some terrible news. The only way to sniff the finished piece is with this large and super fashionable nose helmet VR device given away to one lucky viewer.
Still don’t know what a smellable NFT is? Find out on Twitch.TV/OldSpice
